BinHendi Enterprises, in partnership with SAP and CSC, announces the “GO LIVE” of SAP for retail on a HANA CLOUD Platform – A first for the UAE

Dubai, United Arab Emirates – April 1, 2015

  • BinHendi Enterprises confirms that it is a fully integrated and active SAP system user from April 1, 2015.
  • BinHendi Enterprises partnered with SAP to support its rapid business growth and transformation process through the use of SAP for retail on a HANA Cloud Platform.
  • CSC, a global business leader in providing a range of innovative technology solutions, was appointed as a consultant to implement and maintain the SAP for retail solution for BinHendi Enterprises.

BinHendi Enterprises, one of the UAE’s leading retail conglomerates, announced today the launch of its SAP-based business transformation with SAP and CSC.

Operating since 1974, BinHendi Enterprises is known as a retailer with a diversified portfolio including luxury fashion, accessories, watches & jewellery retailing, hospitality, trading, media, real estate, furniture, and interior design.


The group has made a strategic decision and long-term commitment to expand its retail and hospitality divisions and to support its operations more effectively with the latest SAP technology innovations on a SAP HANA Cloud Platform.

Acting CEO of BinHendi Enterprises, Mr. Steven Kruger said: “SAP is designed to provide BinHendi with leading business solutions such as improved sales forecasting and stock replenishment, effective customer service, supply chain optimisation, daily operations support, as well as provide accurate analytics and reports that will support management in making strategic decisions. Various departments and functions within BinHendi Enterprises will also benefit from the new SAP system including finance, HR, sales and distribution, and stock management, creating a business environment that is properly governed, accurately monitored and thoroughly controlled.”

Mr. Tayfun Topkoc, Managing Director, SAP UAE, said: “Today’s launch takes our partnership with BinHendi Enterprises to the next level, recognising that BinHendi is a regional leader in the adoption of the latest cloud-based technology solutions. Our SAP HANA platform will serve as the engine for driving growth across BinHendi’s industries, innovating their back-end processes while also enhancing their customer experiences. By partnering with CSC, we are ensuring that BinHendi will have best practices in delivering on their transformational journey.”

Managing Director of CSC MEA, Mr. Alok Bapna, explained “BinHendi has shown strength and ambition by proceeding with the HANA Enabled Cloud and will now be able to realise the full potential of the technology, capitalising on the real business benefits. It has been a great experience working with such a dedicated team. Not only does this elevate BinHendi as the leader in its industry, but also as a technology leader for companies looking at transformation. We are thrilled to be announcing its success and completion in record time. This is the start of a long relationship with BinHendi and its dedicated team of enthusiastic individuals”.

The SAP HANA Cloud Platform is an in-memory cloud platform for today’s increasingly networked, mobile, social and data-driven world. Its powerful applications deliver real-time insights to drive more effective and timely decision making and to dramatically accelerate analytics, business processes, sentiment data processing, and predictive capabilities to manage organisations more effectively on a day-to-day basis.

CSC, a global leader in providing the latest technology in business solutions and services, was appointed by BinHendi Enterprises to implement its SAP systems. CSC acts as a consultant offering innovative business solutions and specialise in solving complex industry challenges through application services, data and analytics, technology consulting, cloud solutions and services, cyber security, industry software, and mobility solutions.

BinHendi Enterprises is proud to announce that the organisation follow SAP best practices such as the ‘SAP Driven Implementation’ as well as the ‘SAP Secure Success Quality Assurance’ system. It is also the first UAE site to be recognised for hosting its ‘SAP IS Retail’ system on the HANA Cloud Platform, integrated with GK POS, a SAP specific POS solution.

BinHendi Enterprises launched the first phase of its SAP system on April 1, 2015. Future SAP projects such as GK POS, social media integration, e-commerce, customer loyalty programs and advanced customer analytics will go live later in 2015 and 2016.

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