Our Story

BinHendi Enterprises is one of the UAE’s leading and respected business conglomerates engaged in Fashion, Furniture, Hospitality, Pharma, Real-estate and Trading & Distribution. The group has partnered with global luxury brands and established a brand presence across the region due to decades of deep market understanding and Middle East expertise. Established in 1974, BinHendi Enterprises has successfully introduced over 75 world-renowned brands in the region. Our success lies in our unmatched belief to offer and deliver quality, luxury and elegance to our customers coupled with professional and robust business acumen.

Our Brands and Partners

'70s

1974

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1984

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1987

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1988

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1990

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1998

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2009

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Mr. Mohi Din BinHendi

It all started with a simple dream; a dream to get the best from all over the world to Dubai, a city that was right at the cusp of booming. Frustrated by the lack of shops Dubai offered in those years and unable to buy quality apparel locally anywhere, BinHendi started his first enterprise.  He brought to UAE the first Pierre Cardin boutique in 1973. This was at a time, he explains, when Dubai was still just a town where not even a book shop existed. And thus, the doors to quality products and luxury opened for Dubai via BinHendi Enterprises.

“At that time, I could see that Dubai had no store where people could really go and buy good clothes. Dubai was small and whatever we did at that time was one of a kind. When  I opened my Pierre Cardin boutique, it was the first stand-alone boutique in the Middle East for Pierre Cardin. And BinHendi Enterprises has since established over 75 brands that have touched millions of lives.”  – Mohi Din BinHendi.


Our Group Strengths

75+

Brands

47

Years of Rich Heritage

2,000,000+

Lives Touched

25+

Homegrown Brands

The business landscape has changed rapidly in the last decade, and as a group, we embrace this vibrant and fast-paced business environment. We have partnerships brewing in Fin-tech, Edu-tech, Blockchain & Crypto, Real-estate, e-commerce, and Pharma. Interested?

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Technology and Innovation are at the heart of our growth and expansion philosophy. Many of our brands have a digital home now, while many more are in the works. Explore and experience our celebrated global brands now from anywhere in the world.

We are on a mission to create the best experience for customers in the Middle East. If you relate to a “Doer” and “Ownership” attitude, this is a place for you. The group creates an entrepreneurial culture with business heads running brands as owners and creating a fast-paced, high-growth environment. We are always looking for dynamic, action-oriented people that relate to our values and yearn to create an impact.

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