BinHendi Enterprises are the connoisseurs of luxury in the region, and along with B&B Italia, a globally renowned name in contemporary and understated luxury, we have redefined the luxury furniture industry. We embarked on a journey to further strengthen this relationship by conceptualizing a new B&B Italia mono-brand showroom in Jumeirah. The showroom would be first under BinHendi’s luxury furniture brand division Baituti HOME.

The showroom is adorned with the latest creation from the genius minds of Antonio Citterio and Piero Lissoni and left no stone unturned to create a space that compliments these products. We worked with our other partners like FLOS to light up the showroom and create an ambiance where you can experience each piece like you would in the comfort of your own home.